5 ways Photographers can use Mobile Marketing

5 ways Photographers can use Mobile Marketing

It wasn’t that long ago when the term “smartphone” didn’t even exist. Now statistics abound with how common-place this device has become ingrained into our daily routines. We use phones to listen, view, read, communicate or search for information. It’s literally a computer in our hands – replacing what we once did on a desktop […]

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20 Social Media Statistics for Photographers

20 Social Media Statistics for Photographers

Let’s face it; social media is now part of our everyday lives. Whereas ten years only a college students knew of Facebook, now it’s a global platform and part of daily communication for college students, grandparents, businesses and solopreneurs. It’s important for photographers to understand who is using social media today; but not just who […]

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10 social media tips for contest promotions

10 social media tips for contest promotions

In social media, the competition for your audience’s attention is fierce. Just because you’re running a contest doesn’t mean people will flock to your Facebook page, Twitter, Pinterest page or website. So that notion of “If you build it – they will come”… yeah, park that out to the curb right now. To be successful, you’ve got to communicate […]

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Mobile Sweepstakes App: Be where your community is!

Mobile Sweepstakes App: Be where your community is!

We’ve all heard it “Be where your audience is”. Well these days, it seems most audiences are tethered to a mobile device of some kind or another nearly everywhere I look. Research from TechCrunch puts recent Facebook mobile user counts at 192 million on Android, 147 million on iPhone, 48 million on iPad, and 56 […]

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Start your (marketing) year with a little fun

Start your (marketing) year with a little fun

Now that you’ve recovered from the Holidays, it’s time to focus again on you and your marketing strategies for 2013. Assuming you’ve created an editorial / promotional calendar for yourself, are you now finding a few blank spots needing content? What about filling them with fun – as in contest fun. As a photographer, your […]

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Why you need to stop and smell the flowers

Why you need to stop and smell the flowers

Congratulations, everybody! That’s a wrap on another year. So let’s all take a moment to pat ourselves on the back for another successful year (even if it had some not-so-great moments), show appreciation to everybody for their contributions, and focus on all that’s right with your business. Yes, it’s time to admire your work. And […]

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