Daily Deals & Coupons: Who gets the best deal?
Groupon, Living Social, Quarter Off – you’ve heard the names of theses coupon and daily discount/deal websites. It sounds like a small business dream, right? You sign up, create specials or offers that their customers can access, and viola – you receive massive foot traffic and through-the-roof sales. Even better, this type of marketing is clearly measurable with codes, customers and promotional ROI. It’s got to be a marketers dream! Well, maybe and maybe not. [More…]