Facebook updates Cover Photo Rules

Posted by on March 23, 2013 | 0 comments

It’s happened again, Facebook has changed the rules (albeit quite silently) about what you may and may not do with your Cover Photo.

Per their guidelines, Facebook now states: “All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.

Gone are the previous restrictions of including in your cover photo:

• web URL’s or email addresses
• call-to-action(s) such as “like” or “share this”
• pricing information

Does this mean you should run and update your cover photo to include all of the bullets above? I say no. Remember, only 20% of the image may be text, so that in itself will help cut down the amount of text folks will want to ad. Remember, this cover photo is a large area intended for you to give a great first impression about your brand. Treat it as such. You don’t get very many chances to make a first impression, so respect that.


It’s widely speculated that Facebook will be cracking down on the 20% text rule for cover photos. Mathematically speaking, it is possible to accurately determine a 20% area of the cover photo, especially if you try this handy online tool from Paavo Schmid. Simply click on the link below and enter the Facebook ID of the page and cover photo you want to check, and it’ll do the rest.

Check your cover photo here.

Image courtesy of Paavo Schmid (coverphoto.paavo.ch)

Leave a Comment

Your email address will not be published. Required fields are marked *

Share This