Take a lesson from a painter
“Failing to plan is planning to fail.” ~ Alan Lakein
Have you ever noticed how a good paint job is mostly made of up planning and prep work? Call it what you will; background work, prep work, homework; your marketing campaigns and promotions deserve and need thoughtful and careful planning. It can be overwhelming trying to keep track of the social networks, the timing of releases, what content goes to which network… so to help you keep track of your initiatives, I’ve created this free yearlong editorial planning calendar. Get a free copy here.
You can jot down ideas for content, and cross-reference your platforms for the best coverage. There’s even helpful tips on using network platforms, and in case you need a jumpstart for a topic, all kinds of national and off-the-wall holidays have been identified. Who knows – maybe you can find a segue between your brand and “Take a Chance Day” on April 23rd.
While planning and documenting campaigns may feel like busy work, and you might be tempted to jump in and just do it, take the time to document your plan first. Besides the tactical steps of “how” and “what”, make sure you have your strategies soundly identified first, that will help accurately direct you to the appropriate tactics for you, your brand and your audience.
Here’s wishing you a year of greater efficiencies, success and profits in 2012!
P.S. Don’t forget to download the calendar. Oh, and you’ll need Adobe Acrobat too, as it’s a .pdf