1. You’re spread too thin across too many networks, or you’re on the wrong networks – not where your customers are. Choose the network(s) that best represents your audience, and start small there. Excel there first, then branch out. 2. You’re waiting for the conversation to come to you. You start it! Don’t adopt the [...]

My dear friend and colleague, Dr. Judith Briles – aka The Book Shepherd, has worked with thousands of authors. As the author of 30 books, she knows the secrets of what it takes to create, publish and market books. Judith has experienced first-hand why most authors fail to succeed in their author quest. Is there [...]

It’s happened again, Facebook has changed the rules (albeit quite silently) about what you may and may not do with your Cover Photo. Per their guidelines, Facebook now states: “All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe [...]

This incredible sweepstakes is put together by the talented Dr. Judith Briles, of The Book Shepherd and AuthorU.org  If you’re a writer you can’t miss this opportunity to work with some of the best minds in the publishing world – from book cover design, to editing services, to free attendance to the Author U Extravaganza [...]

I think it’s safe to say we marketers understand that visual communication has grown by leaps and bounds within the last 10 years or so. But so many struggle to understand why it’s happened, or how they need to change their approach to communication.

  One of the most popular questions I’m asked about social media is “How do I handle negative comments” or this one – “What if they [the online community] say something that’s not nice about us? The whole world will see!” You’re right; both are going to happen. But that doesn’t mean you should avoid [...]

You may have heard about Vine over the last few weeks. Its Twitter’s new video sharing service that allows users to upload six seconds of content via Twitter. There’s no editing, no uploading previously recorded materials. Why? Because the app is designed to accept moments in real-time as you capture them. Remember how you felt restricted when [...]